Transforming Medical Communications · 2025-10-14 · 33 min
The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content created based on broad objectives rather than real-world feedback. However, this misses a crucial opportunity to tap into the wealth of knowledge gathered by Medical Science Liaisons (MSLs) during their daily interactions with HCPs. In this episode of Transforming Medical Communications , Wesley Portegies is joined by the Director of Global Scientific Communications for Immunology at Sanofi, Erin Reineke , to share the importance of making field medical insights the backbone of content creation. \We’ll talk about: How to integrate field medical insights into content development to ensure messages resonate with target audiences Why involving MSLs in content creation leads to more effective and practical field resources The "adoption ladder" approach to tailoring content based on HCP knowledge levels and need Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training?
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