Telling Better Science: What MedComms Can Learn from Journalism

Episode notes

What if you could blend journalism techniques with Medical Communications to create more engaging scientific content? In this episode of Transforming Medical Communications , Wesley Portegies is joined by Christan Thomas , a Director of Oncology Scientific Communications at Pfizer, to delve into her journey from journalism to pharmaceutical communications, how she applies journalistic storytelling techniques to data dissemination, and her innovative approach to creating scientific content in oncology. We’ll talk about: Capturing HCP attention instantly by applying the journalist's "hook" to your scientific presentations Transforming your content strategy by building every communication around one simple question: "Why should your audience care?" Why combining patient perspectives with clinical data creates more compelling scientific narratives How to balance scientific rigor with engaging storytelling in regulated environments Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training?