Stop Counting HCP Interactions: Start Measuring Impact

Episode notes

Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless. Vanity metrics are holding Field Medical back. In this episode of Transforming Medical Communications , Wesley Portegies is joined by Denise Clark , Regional Medical Director of the Rare Disease team at Amgen, to show you what to measure instead and how to finally prove your team's real impact. Denise brings a bold, disruptive perspective: activity is not impact. This conversation gives you the modern Field Medical playbook. It's not about doing more. It's about doing what moves the needle. You’ll learn how to: Stop reporting "reach and frequency" and learn what to measure instead. Use the BGQ framework to plan goal-driven, insight-rich interactions. Train MSLs to listen better, ask smarter questions, and drive scientific exchange. Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.