Medical Affairs Is Winning on Social—Here’s How

Episode notes

Medical Affairs is evolving, but are we evolving with it? In this episode of Transforming Medical Communications , host Wesley Portegies sits down with Kimberly Eskridge-Rose , a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy. You’ll learn why the real risk isn’t being on social media, it’s not being there when misinformation takes the stage. Kimberly shares how her team made the leap from watching stakeholders online to building an integrated presence on platforms like X and BlueSky, how they secured compliance buy-in without friction, and why you don’t need all the answers before you start. This is more than a case study. It’s a playbook for how Medical Affairs can own the conversation, responsibly, strategically, and at scale.