Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)

Episode notes

How AI is reshaping Medical Communications? In this special compilation episode of Transforming Medical Communications , we walk the floor at the MAPS Americas Annual Meeting in Denver to speak with senior Medical Affairs leaders and share their thoughts on the future of Medical Communication and the right way to integrate AI into MedComms. We’ll talk about: Why orchestration is the future of Medical Communications How leading pharma organizations scale effective communication across channels Why people who know how to use AI will outcompete those who don't How to craft AI prompts that actually work Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions. This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.