Transforming Medical Communications · 2025-09-12 · 19 min
Creating valuable medical content is only half the battle. The real challenge? Making sure it actually reaches and impacts HCPs who need it most. In this episode of Transforming Medical Communications , Wesley Portegies is joined by Janna Crabb , Director of Digital Communications Strategy at MedComms Experts, to explore how Medical Affairs teams can design and implement effective digital awareness campaigns that drive measurable HCP engagement and behavior change. We’ll talk about how to: How to balance content creation with distribution efforts using the 2:1 ratio principle Why multi-channel digital campaigns outperform single-channel approaches for reaching diverse HCP audiences How to develop metrics-driven campaigns that optimize reach and engagement over time The essential components of effective email strategies Why community physicians need different outreach strategies than KOLs and conference attendees Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
