Transforming Medical Communications · 2025-11-04 · 21 min
With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news. However, for Medical Affairs professionals seeking to engage HCPs, email remains one of the most significant yet underutilized channels in their communication strategies. In this episode of Transforming Medical Communications , Wesley Portegies is joined by Janna Crabb , Director of Digital Communications Strategy at MedComms Experts, to break down how pharma teams build effective, compliant, and engaging email strategies to reach without spamming or getting ignored. We’ll talk about: How to build a quality HCP email database through organic acquisition vs. purchased lists Why email should be integrated into your broader omnichannel medical communications strategy The optimal email frequency framework How to structure email campaigns around key events like congress presentations and data releases The three critical metrics for measuring email success Why A/B testing subject lines and content can significantly improve engagement metrics Cut Through the Noise. Elevate Your Strategy.
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