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Index/Transforming Medical Communications
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How to Humanize Clinical Data: The "Listen First" Strategy

Transforming Medical Communications · 2026-01-13 · 38 min

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Topics in this episode

Medical Communications StrategyMedical communicationsMedCommsMedical Affairs leadershipMedical Communications metrics

Episode notes

How do you turn complex clinical data into actionable insight for HCPs? In this episode of Transforming Medical Communications , Wesley Portegies is joined by Daniela van Eickels , Senior Vice President and Head of Medical Affairs at Kyowa Kirin, to share why great data isn’t enough, how pharma can better listen before it talks, and what it takes to truly humanize Medical Communication. We’ll talk about: Why listening precedes talking in Medical Communications How to contextualize data without diluting it How Medical Communication should differ between generalists vs. specialists Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions. This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges - from scientific engagement to operational alignment. If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Lessons on Leading Through Uncertainty in PharmaPharma Sessions · on Medical Affairs leadership73 / 100
  • No Boards Needed for 6 Amazing Nonclinical CareersPhysician NonClinical Careers with John Jurica · on Medical communications53 / 100

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  • The SCP Problem: Everyone Has One, Nobody Uses It55 / 100
  • Why Most Clinical Data Never Changes Patient Care59 / 100
  • Why Understanding Your Audience Changes Everything for MedComms53 / 100
  • Can AI Diagnose Better Than Doctors?83 / 100
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