From Event to Strategy: Making Congresses More Impactful

Episode notes

Conferences are often treated like isolated deadlines: build the booth, deliver the poster, survive the week, move on. But what if congresses were designed as strategic engines for prelaunch readiness, scientific alignment, and long-term HCP engagement? In this episode of Transforming Medical Communications , Wesley Portegies is joined by Mathura Shanmugasundaram , the Director of Global Medical Communications and Medical Affairs for Neuroscience at Takeda, to discuss what a high-impact congress strategy actually looks like. We’ll talk about: How to define the true purpose of a congress before designing booths, symposia, or materials Why congresses should be treated as part of a scientific communications continuum How to integrate digital and on-site engagement into one seamless congress experience How to use social listening and hybrid formats to extend impact beyond the show floor Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.