Beyond Impact Factor: How Pfizer Measures Real-World Engagement

Episode notes

In Medical Communications, success isn’t about tracking metrics; it’s about mastering them. In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro , to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it’s a necessity. Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don’t evolve will fall behind. We’ll talk about how to: Shift from traditional metrics to ones that reveal true content engagement and impact. Use article-level metrics to measure the real-world reach of your research. Make smarter decisions by tracking field content usage down to the slide level. Before you hit play, ask yourself: Are you measuring what matters, or just what’s easy to track? Cut Through the Noise. Elevate Your Strategy. Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training?