Transforming Medical Communications · 2025-12-17 · 34 min
In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most pressing shifts shaping how HCPs consume scientific information today, featuring Simon Priou of bioMérieux, Kimberly Eskridge-Rose of Travere Therapeutics, Janet Davies of UCB, Erin Reineke of Sanofi, Matthew Krzywosz of Astellas Pharma, and Nishal Patel of Pfizer. We’ll talk about: How to identify gaps between intended and actual content usage through rigorous metrics analysis Why less is more in Medical Communications requires targeted audience segmentation The case for proactive social media engagement in Medical Affairs to combat misinformation How to define Scientific Communications Platforms (SCPs) accurately as foundational strategic documents Why Field Medical insights must directly inform content development and how to design omnichannel strategies as dynamic, iterative cycles How insights-driven content iteration closes the gap between messaging intent and HCP internalization Cut Through the Noise. Elevate Your Strategy.
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