The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Top Floor
Top Floor artwork

254 | Cat in the Frat

Top Floor · 2026-07-28 · 34 min

0:00--:--

Episode notes

Mike Medsker is the founder of Siv, a hospitality technology company focused on helping hotels respond to group sales inquiries faster without sacrificing the human touch. After building and selling his first company, Focal, Mike returned to entrepreneurship to solve one of the biggest revenue leaks in hotel sales: slow or missing responses to meeting planners. Susan and Mike talk about response speed, sales strategy, and smarter systems.

More from Top Floor

All episodes →
  • 258 | Ticker Tape Tickets90 / 100
  • 250 | HITEC San Antonio Part 144 / 100
  • 257 | Pilot Pile-Up
  • 256 | Saturday Night Fever
  • 255 | Napkin Full of Jello
Explore the best B2B Marketing podcasts →
All Top Floor episodes →