Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn

Episode notes

Send us Fan Mail Buy the LinkedIn Prospecting Course In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy. • Most businesses fail by sending cold outreach without building relationships first • The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer • Problem exploration involves asking about specific challenges and relating to your experience • The soft offer extends an invitation to connect further to discuss their challenges • Consistency is key - just 15 minutes daily on LinkedIn can transform your prospecting results • Warm leads by commenting on content before moving to DM conversations • Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Open Book Problem 1: How Your Public Records Become an Attackers' RoadmapThe Small Business Cyber Security Guy · on LinkedIn90 / 100
• Ignite Startups: How Adam Nash Built Daffy Into a $1B Donor-Advised Fund Platform | Ep281Ignite · on LinkedIn87 / 100
• The Power of You Encoded Content, with Jodi Kay EdwardsBuilding your LeaderBrand · on Content strategy80 / 100
• He Was the Only Marketer at a Startup Fighting Service Titan - Here's What WonStacking Growth · on LinkedIn78 / 100
• Best of LinkedIn: Social Selling CW 29/ 30Best of LinkedIn: Strategic B2B Marketing · on social selling76 / 100
• Bonus Episode, with Clint FioreBusiness Broker Growth Show · on LinkedIn76 / 100

• Ep 196: Stop Pitching Cold And Start Selling Through Warm Paths67 / 100
• Ep 193: Five Follow-Up Scripts To Restart Stalled Sales Conversations [LIVE]73 / 100
• Ep 192: Stop Calling It A Discovery Session [LIVE]58 / 100
• Ep 191: What If The Best Business Advice Sounds Messy?25 / 100
• Ep 190: Behind The Scenes Of A Sales Call Challenge That Actually Worked52 / 100