Ep 153: Turning In-Person Connections into Qualified Leads: A Deep Dive with Hayley Denker - Event marketing - Tiny Marketing

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Event marketing Tiny Marketing Virtual events Follow-up Hayley Denker

Episode notes

Send us Fan Mail >> Apply for the Tiny Marketing Club << Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads. Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead. For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations. Sponsoring someone else's event? Forget standard logo placement.

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