Ep 145: Stop Pitch-Slapping and Start Relationship Building - LinkedIn - Tiny Marketing

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Send us Fan Mail The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales - without the awkward pitch-slapping that makes us all cringe. Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expertise and building trust. Rich shares his framework for LinkedIn success, starting with profile optimization using strategic keywords and professional imagery. He explains the critical importance of checking your Social Selling Index (SSI) - LinkedIn's algorithm that determines your content reach - and offers practical tips to improve your score and visibility. What makes this conversation particularly valuable is Rich's emphasis on "consent-based selling" - an approach where you build relationships first and only offer solutions when someone has explicitly expressed a need.

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