The Values To Profit Podcast · 2024-07-26 · 26 min
In this episode, the second of Bev’s Values to Profit podcasts, she focuses on how family owned businesses can leverage their unique culture as a powerful marketing asset to attract, retain and motivate their people and in turn, positively impact the customer experience to drive sales and profit growth. She explores some of the tell-tale signs that your culture needs attention; provides you with an example of how one family business was able to solve a problem with their culture which was negatively impacting their business growth; and leaves you with some practical suggestions for what you can be doing right now to turn your culture into a profit driving USP. To find out more about Bev’s unique Values to Profit Framework™ visit her website ,
Episode 4 - Turning Values Into Profit: 5 Steps to Drive Sales and Growth Through Your Values and Culture35 / 100
Episode 3 - Bringing Values to Life: The Power of Storytelling in Family Businesses
Episode 1 - Leveraging your values and culture to drive customer growth