The Values To Profit Podcast · 2024-06-26 · 18 min
In this, the first of Bev’s Values To Profit podcast, she focuses on how family owned businesses can leverage their unique values and culture as a powerful marketing asset with their customers in order to drive increased sales, profit, and retention. She explores some of the tell-tale signs that your values and culture aren’t pulling their weight in the eyes of your customers, provides you with an example of how a business saw a significant increase in sales and profit when taking this approach and leaves you with some ideas of what you can be doing right now to differentiate yourself in the market using your values and culture. To find out more about Bev’s unique Values to Profit Framework™ visit her website ,
Episode 4 - Turning Values Into Profit: 5 Steps to Drive Sales and Growth Through Your Values and Culture35 / 100
Episode 3 - Bringing Values to Life: The Power of Storytelling in Family Businesses
Episode 2 - How a consistent culture can unlock profit potential