The Unlock with Oliver Bruce · 2026-06-17 · 19 min
Oliver Bruce breaks down the real difference between SEO, AEO and GEO: search engine optimisation, answer engine optimisation and generative engine optimisation. Most marketers and most agencies treat these as the same thing with different names. They are not. They work on different surfaces, need different strategies and are measured with completely different KPIs. The stakes are simple. In the first four months of 2026, 68% of Google searches ended without a single click. Across 680 million AI citations, just 15 domains captured 68% of all citation share. This is a winner takes all environment. If your brand is not in the top tier of cited sources for your category, you are invisible to AI. Oliver walks through a step-by-step action plan for each discipline. How to fix your technical foundation and build topical authority for SEO. How to win featured snippets and zero click answers with AEO. How to become the source that ChatGPT, Perplexity, Claude and Google Gemini trust, cite and recommend with GEO. This is a concrete playbook you can start executing this week.
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