The Unlock with Oliver Bruce · 2026-05-19 · 29 min
AI agents only work when you build them with a clear framework. This episode gives founders, CMOs and business owners the exact process, tested over six months, for shipping agents that actually do the job. Oliver walks through the Three Ps Framework : Purpose, Product, Prompt. Define the purpose of the agent. Shape it into a product you could explain to a client. Write the prompt that briefs the platform. Skip any of the three and the agent breaks. He then shows how to set up a Claude project as the brain of every build, so every tool you reach for stays anchored to the same source of truth. Claude Code becomes the consultant briefing every other platform you use. From there, Oliver breaks down which platform fits which job. OpenClaw for automation and scale, the operational backbone for admin and deep tasks. Manus for creative output, content and scheduling. Lovable for shipping platforms and apps you can charge for from day one. He also covers how to stack all three into one workflow, and which combinations actually work. Oliver closes with how to start small, ship fast and scale the build once the agent is doing its job.
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