The Undefeated Marketing Podcast · 2023-05-17 · 12 min
I’m out as CEO at Win BIG Media. * You can learn more about what happened this week on the Undefeated Marketing Podcast , where I talk in more detail about what happened that changed everything for me. Running a company is challenging as hell, and being a CEO is the most demanding role in business. However, sometimes, the best decision you can make for your company is to fire yourself as the CEO. It may sound counterintuitive, but in some situations, this can be the best decision for everyone involved. Here are 3 reasons why I fired myself as CEO of Win BIG Media: I wasn’t the right fit for the job anymore: Although I founded the company (and built it to a high seven-figure business with no outside investors and no debt) and I’m still passionate about its data-driven mission, I recognized that my strengths did not necessarily align with the responsibilities of a CEO. I realized that my strengths lay in creative and strategic thinking, and I struggled with the day-to-day management tasks required of a CEO.
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