Hosted by Paul Owen
The True Sales Podcast features sales tips, business insights and life hacks from sales, business and customer service leaders from across the globe.
68 episodes · publishes fortnightly · latest 2023-11-16 · ~32 min/episode
Rank
#5333
Substance
44.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5333 of 6185
Substance
Top 86%
outscores 14% of the index
The True Sales Podcast ranks #5333 on The B2B Podcast Index with a substance score of 44.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode delivers exactly one practical tip - use client testimonials as a verbal framing device to avoid self-promotion - but it is buried under extensive throat-clearing, Academy promotions, and meta-commentary about mindset vs. skillset. The insight-per-minute ratio is extremely low for an 11-minute episode.
Averaged across 1 recently scored episode, with cited evidence.
The episode delivers exactly one practical tip - use client testimonials as a verbal framing device to avoid self-promotion - but it is buried under extensive throat-clearing, Academy promotions, and meta-commentary about mindset vs. skillset. The insight-per-minute ratio is extremely low for an 11-minute episode.
“Welcome back to the show. Delighted as ever that you've chosen to join me today on your favorite podcast platform to obviously listen to one of your favorite podcasts with me, Paul Owen.”
“Our clients tell us that what they enjoy about working with us is”
Using social proof language to reframe self-promotion is standard advice found in virtually every sales training book; the slight wrinkle of preemptively disclosing your discomfort is mildly counterintuitive but is barely developed and not argued from first principles.
“Our clients tell us that what they enjoy about working with us is”
“This is probably going to be the worst sales pitch you hear today because we're not salespeople. We are people who specialize in delivering for them.”
This is a solo episode with no guests. The host presents himself as a sales coach but offers no significant credentials, named clients, or evidence of scale that would establish practitioner authority within the transcript itself.
“My name is Paul Owen and you're listening to the True Sales Podcast”
“I spent Monday this week with a coaching, uh, client of ours, one of the fastest growing companies in London's commercial property market right now”
The single concrete data point is a 60% year-over-year growth figure for a fully unnamed client; all other examples are vague anecdotes with no company names, industries beyond 'commercial property,' dollar figures, timelines, or cited research.
“their financial year ended in September and they were 60% up on the previous year”
“one of the fastest growing companies in London's commercial property market right now”
The solo monologue format forecloses any follow-up or pushback, but even within that constraint the structure is loose, the single tip is never stress-tested or explored from multiple angles, and a notable portion of airtime is spent on self-promotional Academy plugs rather than substance.
“do as ever. Let me know how you get on with that. Or forward this to somebody that you think might struggle with this idea”
“Last reminder, if you like this podcast and like what comes across, then please do subscribe. It helps you to make sure you don't miss an episode.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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