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#5329The True Sales Podcast44.0 / 100Get badge
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The True Sales Podcast

Hosted by Paul Owen

The True Sales Podcast features sales tips, business insights and life hacks from sales, business and customer service leaders from across the globe.

68 episodes · publishes fortnightly · latest 2023-11-16 · ~32 min/episode

Rank

#5329

Substance

44.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Sales rank

#235 of 279

Best B2B Sales Podcasts →

Across the index

#5329 of 6182

Substance

Top 86%

outscores 14% of the index

Why it scores where it does

The True Sales Podcast ranks #5329 on The B2B Podcast Index with a substance score of 44.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode delivers exactly one practical tip - use client testimonials as a verbal framing device to avoid self-promotion - but it is buried under extensive throat-clearing, Academy promotions, and meta-commentary about mindset vs. skillset. The insight-per-minute ratio is extremely low for an 11-minute episode.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode delivers exactly one practical tip - use client testimonials as a verbal framing device to avoid self-promotion - but it is buried under extensive throat-clearing, Academy promotions, and meta-commentary about mindset vs. skillset. The insight-per-minute ratio is extremely low for an 11-minute episode.

“Welcome back to the show. Delighted as ever that you've chosen to join me today on your favorite podcast platform to obviously listen to one of your favorite podcasts with me, Paul Owen.”

“Our clients tell us that what they enjoy about working with us is”

Originality

9.0 / 20

Using social proof language to reframe self-promotion is standard advice found in virtually every sales training book; the slight wrinkle of preemptively disclosing your discomfort is mildly counterintuitive but is barely developed and not argued from first principles.

“Our clients tell us that what they enjoy about working with us is”

“This is probably going to be the worst sales pitch you hear today because we're not salespeople. We are people who specialize in delivering for them.”

Guest Caliber

9.0 / 20

This is a solo episode with no guests. The host presents himself as a sales coach but offers no significant credentials, named clients, or evidence of scale that would establish practitioner authority within the transcript itself.

“My name is Paul Owen and you're listening to the True Sales Podcast”

“I spent Monday this week with a coaching, uh, client of ours, one of the fastest growing companies in London's commercial property market right now”

Specificity & Evidence

9.0 / 20

The single concrete data point is a 60% year-over-year growth figure for a fully unnamed client; all other examples are vague anecdotes with no company names, industries beyond 'commercial property,' dollar figures, timelines, or cited research.

“their financial year ended in September and they were 60% up on the previous year”

“one of the fastest growing companies in London's commercial property market right now”

Conversational Craft

8.0 / 20

The solo monologue format forecloses any follow-up or pushback, but even within that constraint the structure is loose, the single tip is never stress-tested or explored from multiple angles, and a notable portion of airtime is spent on self-promotional Academy plugs rather than substance.

“do as ever. Let me know how you get on with that. Or forward this to somebody that you think might struggle with this idea”

“Last reminder, if you like this podcast and like what comes across, then please do subscribe. It helps you to make sure you don't miss an episode.”

Standout episodes

  • How to Sell Without Bragging - One Tip to Help

    2023-11-16

    44

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • How to Sell Without Bragging - One Tip to Help

    2023-11-16 · 11 min

    44 / 100

Frequently asked

What is The True Sales Podcast's substance score?
The True Sales Podcast scores 44.0 out of 100 for substance and ranks #5329 on The B2B Podcast Index. That puts it ahead of 14% of the B2B podcasts we rank and #235 of 279 in Sales. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The True Sales Podcast worth listening to?
The True Sales Podcast is ranked on The B2B Podcast Index with a substance score of 44.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The True Sales Podcast?
The True Sales Podcast is hosted by Paul Owen.
How often does The True Sales Podcast publish?
The True Sales Podcast publishes fortnightly, has 68 episodes, released its most recent episode on 2023-11-16.
Which The True Sales Podcast episode should I start with?
Our highest-scoring recent episode is "How to Sell Without Bragging - One Tip to Help" (44/100) - a good place to start.

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Ranked #235 on The B2B Podcast Index
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Topics this show covers

The themes that come up most across this show's episodes.

Imposter syndromeGoogle ReviewsLinkedIn recommendationsTrue Sales AcademyClient testimonials and feedbackSales framing techniquesSelf-promotion authenticityCommercial property marketReluctant salespeopleTelesales training

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