Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42

Episode notes

Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS. (Just learned about this thing called alliteration!) To help you avoid that terrible fate and aid you in developing your positioning, we are thrilled that Bob Wright, the Founder of Firebrick Consulting, joined co-hosts Craig Rosenberg and Matt Amundson on the show. As a B2B Marketing expert, Bob has helped hundreds of B2B companies define and refine their positioning over the last several decades and is one of the foremost authorities on the subject working today. In this episode, Bob illuminates the criticality of ‘selling the problem, not the solution’, why B2B positioning should be a CEO-led initiative, and the three questions that your positioning must answer for buyers. Also, Craig eats the world’s loudest piece of chocolate and Matt tries to hire another guest while live on the podcast. Critical Takeaways Sell the Problem, Not the Product. Focus on identifying and articulating the key problem your product solves for the customer.

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