The Survival to Thrival Podcast · 2021-09-08 · 19 min
Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers. It’s illogical for any customer to want to be your first one so founders can get around that by making sure they deliver real value, make their customers a ‘teaching customer’, and ensuring the product elevates a customer's career.
How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit73 / 100Best strategies to implement product-led growthWhy should you be a first customer?How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US marketImplementing GTM Fit in the real world