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#3976The Stockout56.0 / 100Get badge
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The Stockout

Hosted by FreightWaves

FreightWaves’ The Stockout podcast focuses on CPG companies and their supply chains. Consumer packaged goods, or CPG, are the products we buy over and over again like food, beverages, cosmetics, cleaning supplies and other household products.

159 episodes · publishes weekly · latest 2025-05-19 · ~27 min/episode

Rank

#3976

Substance

56.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Ops rank

#322 of 459

Best B2B Ops Podcasts →

Across the index

#3976 of 6186

Substance

Top 64%

outscores 36% of the index

Why it scores where it does

The Stockout ranks #3976 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. There are pockets of genuine analysis - the reporting-bias counterfactual for central Mexico data, the rationale for food/beverage targeting, and the freight market equilibrium framing - but a large share of the runtime is newsletter promotion, event announcements, autonomous-truck boosterism, and tariff hedging that adds nothing new.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

12.0 / 20

There are pockets of genuine analysis - the reporting-bias counterfactual for central Mexico data, the rationale for food/beverage targeting, and the freight market equilibrium framing - but a large share of the runtime is newsletter promotion, event announcements, autonomous-truck boosterism, and tariff hedging that adds nothing new.

“If the fraud does happen in those northern regions there not really much of a centralized government to really complain to And they find out real quick who complained if you took their specific load”

“right now truckload capacity is plentiful. It is at the kind of equilibrium. So last year, it was really crappy, 3% rejection rates. That's hungry, hungry hippos level on the hunger scale”

Originality

12.0 / 20

The counterfactual that centralized Mexico theft data may reflect reporting infrastructure rather than actual theft concentration is a genuinely non-obvious observation; the critique of percentage-only statistics is fair. Everything else - tariff uncertainty, consumer bifurcation by party, autonomous-truck hype-cycle comparisons to Steve Jobs - is recycled industry commentary.

“Is it the fact that the reason this centralized area is so large, is that because there's actually enforcement capabilities?”

“If you ever see a study in a statistic that just shows you percentages, you also need to know the context of the amount out of the total”

Guest Caliber

11.0 / 20

Thomas Watson is a FreightWaves newsletter journalist and commentator, not a practitioner who has operated supply chains through Mexico or managed a fleet; his analysis is informed but explicitly secondhand, and he deliberately avoids specifics (cartel names, company names) for safety or liability reasons, limiting the operational value.

“I'm going to put on my political science hat”

“That's why you've noticed I haven't mentioned a specific cartel”

Specificity & Evidence

11.0 / 20

The episode cites a handful of percentage statistics from an unnamed quarterly report (86%, 81%, 69%, 34%, 3% rejection rates) but offers no absolute incident counts, no named companies, and no source attribution; Thomas himself explicitly flags this as a methodological weakness, which is honest but also confirms the data is too thin to act on.

“86% of all cargo thefts within Mexico did happen in that central region”

“61% of that 81% was central”

Conversational Craft

10.0 / 20

The host asks open-ended setup questions ('do you think it went up or down?') and rarely follows up with specifics or pushback; Thomas is allowed to ramble at length and pivot freely, and the conversation drifts from cargo theft to tariffs to autonomous trucks without disciplined threading. No claim is challenged.

“Thomas, I'll give you a guess. Do you think it went up or down this quarter?”

“Thomas, would you say I think, especially that 6 a to noon I would assume that probably has a lot to do just with with carriers probably over the road”

Standout episodes

  • Grand Theft Cargo in Mexico

    2025-05-19

    56

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Grand Theft Cargo in Mexico

    2025-05-19 · 28 min

    56 / 100

Frequently asked

What is The Stockout's substance score?
The Stockout scores 56.0 out of 100 for substance and ranks #3976 on The B2B Podcast Index. That puts it ahead of 36% of the B2B podcasts we rank and #322 of 459 in Ops. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Stockout worth listening to?
The Stockout is ranked on The B2B Podcast Index with a substance score of 56.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Stockout?
The Stockout is hosted by FreightWaves.
How often does The Stockout publish?
The Stockout publishes weekly, has 159 episodes, released its most recent episode on 2025-05-19.
Which The Stockout episode should I start with?
Our highest-scoring recent episode is "Grand Theft Cargo in Mexico" (56/100) - a good place to start.

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Ranked #322 on The B2B Podcast Index
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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

FreightWavesLoaded and RollingTruck TechFraud WatchAmerican ShipperThe StockoutSonarACT Expo

Guests who've appeared

Thomas Watson

Topics this show covers

The themes that come up most across this show's episodes.

Cargo theft in MexicoCartel activity and state police capacityCentral Mexico freight routesFood and beverage supply chainsAuto parts theftTariff pause and front-loadingWest Coast ports (LA and Long Beach)Intermodal rail serviceDe Minimis ExemptionSONAR freight market data

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