Navigating Promotions: How to Stick the Landing Like a Pro! with Steve Mos

Episode notes

Steve Moss served as Chief Marketing Officer at Gilbey Canada, Pillsbury International, Nestle Ice Cream and Imation. Global brands are his sweet spot. Steve reversed Smirnoff declines in Canada and set the brand on a path for six consecutive years of growth. He authored the Pillsbury Company's first global brand manual, for the Green Giant brand. Steve introduced Häagen-Dazs to China, its largest market after the US. And he revitalized Drumstick, reversing years of volume declines and creating advertising adopted by Nestle ice cream businesses worldwide. Steve's success in building brands is matched by his passion for developing leaders. Over 50 of his reports have gone on to become VPs or Presidents. In 2017, he founded Executive Springboard, a mentoring business designed to onboard executives, develop leaders and re-engage valued talent. He has recruited a network of over 100 mentors, covering over twenty functions and twelve countries. Steve's board experience includes overseas JVs, start-ups and non-profit organizations. Most newly promoted leaders assume their boss knows what they're supposed to be doing. That assumption gets a lot of people in trouble.