The Speaking Club · 2026-05-21 · 18 min
Why do so many change initiatives fail to create real buy-in… even when the strategy makes complete sense? In this episode, I'm unpacking something I call 'The Altitude Gap' - the psychological disconnect that often happens between leaders communicating change and the employees expected to live through it. Drawing on my experience in HR, leadership communication, direct marketing and storytelling, I explore why logic alone rarely moves people, how organisations accidentally create resistance, and why many change programmes struggle long before implementation even begins. I'll share: the communication mistake I see leaders make again and again why urgency without safety creates shutdown instead of movement how strategic storytelling helps people move from resistance to buy-in and the emotional sequence that makes change communication land If you lead people, communicate change, speak professionally or simply want to influence more effectively, this episode will help you understand why people don't always move when the logic seems obvious… and what to do about it.
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