The Speaking Club · 2026-04-16 · 1h 15m
Most speakers don't have a pricing problem. They have a value communication problem. In this episode of The Speaking Club, I'm joined by pricing expert and speaker David Abbott, creator of the Platypus Pricing Process, to unpack why pricing feels so uncomfortable - and what to do about it. Because whether you're pitching a keynote, a workshop, or a programme… If your price isn't landing, it's rarely about the number. It's about how it's being framed, understood, and perceived. In this conversation, David shares practical insights to help you move beyond finger in the air fees, stop second-guessing your proposals, and start pricing in a way that reflects the value you actually bring. If you've ever hesitated when quoting your fee… or quietly adjusted it to "make it easier"… this one's for you.
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