The Sour GTM SaaS Takes Podcast · 2024-05-23 · 45 min
Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor. Cortney's Sour Takes: 1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13) 2. If you preach kindness and authenticity online, you better be kind offline. (08:24) 3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41) 4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11) 5. BDRs should be trained as full cycle sales reps. (34:44) Hot takes are fun, but have you heard of sour takes? 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com
