The Social Selling Podcast · 2026-04-16 · 12 min
️ How To Get Your Team Actually Using LinkedIn One of the biggest challenges sales leaders face isn’t whether LinkedIn works… it’s getting their team to actually use it. In this episode, we tackle the real issue behind LinkedIn resistance - from experienced reps who “don’t need it,” to sceptics who aren’t convinced their buyers are even on the platform. If you’ve ever walked into a room and felt the doubt… this one’s for you. I break down the exact approach I use when training sales teams around the world - how to turn hesitation into buy-in, and ultimately into consistent action. You’ll learn how to: Prove the real opportunity by showing your team their customers and prospects already active on LinkedIn Simplify LinkedIn into easy, repeatable actions your team will actually stick to Build a practical system covering profiles, networking, content, and messaging Turn LinkedIn activity into pipeline and revenue And most importantly… how to coach and support your team so it becomes a habit, not a one-off effort Because here’s the truth: LinkedIn isn’t the problem - adoption is. And when you get it right?
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