The Small Business Big Marketing Podcast with Tim Reid · 2025-10-31 · 18 min
Keen to turn your precious customers in to customers for life? In this solo episode of Small Business Big Marketing , I turn my week of errands into a marketing masterclass. I've just had a haircut, visited the shrink, and-clumsy me-snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn't switch off my marketing brain. So I'm sharing the good, the bad, and the brilliant customer moments I experienced, all to help you build your beautiful business in to the empire it deserves. The star of the week? My local Mitre 10, five minutes from home. I accidentally broke a leg off Sarah's painting easel and walked in hoping only to buy glue. The team greeted me like I'd just stepped into a Japanese restaurant-big smiles, instant help. They checked the break, said glue would work, then spotted only a giant bottle on the shelf. I shrugged, said I'd take it, and asked them to hold the wood while I shopped. When I returned to pay, the leg was fixed-glued, nailed, clamped, perfect. No charge. "All part of the service, mate." I left with a repaired easel, I gave them a Google review, and a new lifelong habit: this is my hardware store. The formula?
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