The Sales Transformation Podcast · 2026-06-05 · 49 min
In this episode from the archives, Dr Phil Squire, CEO of Consalia, speaks with Laura Valerio, now Global Evangelist for GTM Performance, about the evolving role of sales enablement. As AI-driven buying, tighter budgets, and rising buyer expectations reshape sales, we revisit how many of the core enablement fundamentals still hold true today. ORIGINAL SHOW NOTES: In this episode, we are joined by Laura Valerio, Principal Consultant at Highspot and an influential figure within the Sales Enablement world. Laura is passionate about supporting customers in their go-to-market digital transformation, co-creating strategy and translating it into action to enhance productivity at scale and improve customer success through innovation. The Sales Enablement role has been one that has been adopted within many sales organisations to enhance sales productivity and ultimately sales performance. After an extensive experience in sales, Laura built out a Global Sales Enablement function for a fast-growing B2B company, meaning that she understands what truly drives sales productivity, motivation, and passion - as well as the tools that support them.
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