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Index/Sales/The Sales Compensation Show
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Stop fixing comp plans - fix the system: Trustpilot’s approach to durable incentives

The Sales Compensation Show · 2026-01-05 · 37 min

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Topics in this episode

Sales CompensationCompensation strategyincentive compensationsales incentivescommission plans

Episode notes

Sales comp plans are usually the first thing to get blamed when growth stalls because it’s where every upstream issue becomes painfully visible: messy territories, unclear roles, uneven segmentation, and misaligned sales motions. In this episode, Nabeil Alazzam sits down with Kaleb Carter, the Director of Sales Compensation - FP&A at Trustpilot, to unpack a more durable approach. That is - stop tinkering with comp plans and start fixing the connected system that produces comp outcomes in the first place. Kaleb sees modern sales compensation as behavior architecture - a strategic function that translates GTM strategy into consistent, coachable actions. He shares a repeatable diagnostic method for when stakeholders say “the comp plan is broken,” and why chasing a mathematically perfect plan (especially with AI) is a trap if your org’s foundations don’t hold up. The episode is full of practical way Kaleb builds trust, stability, and predictability - without relying on rate increases, SPIFFs, or constant plan changes.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Why the Person Running Your Comp Plan Should Be the One Closest to the PipelineGo To Masters Show · on Sales Compensation69 / 100
  • 🇬🇧 #34 - Finding revenue leakages: How RevOps prioritizes growth, with Sandra Kjærstad from InpayThe Commission Corner · on Sales Compensation58 / 100
  • The 4 Pillars of a Total Rewards StrategyHR Party of One · on Compensation strategy36 / 100

More from The Sales Compensation Show

All episodes →
  • Inside Microsoft-scale sales operations with Chinesh Gandhi86 / 100
  • Sales comp can’t fix an undefined GTM strategy: Lessons from Marnie Sprenger76 / 100
  • From enablement to sales performance engineering, with Okta's Lauren Silvers69 / 100
  • Why even strong plans still fail: Execution lessons with Prev Dole66 / 100
  • ClickUp’s Jason Wooten on top sellers, procurement pressure, and leadership risk76 / 100
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