The Retail Podcast · 2026-06-19 · 15 min
What happens when brands can no longer rely on social media to reach younger consumers? In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve. We explore: The potential impact of proposed social media restrictions for under-16s Why brands may need to return to real-world community building The rise of experiential retail and in-store activations What Coach's Selfridges pop-up teaches us about modern retail Deliveroo's latest retail partnership and the growth of instant delivery How physical stores are becoming fulfilment centres for modern commerce Why customer experience is becoming the biggest competitive advantage Featuring real-world examples from Coach, Selfridges, H&M, Deliveroo and leading retail brands, this episode explores how retail is evolving beyond transactions into experiences, community and convenience.
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