AI Search, Shopee, Action & Target: Retail’s Big Week

Episode notes

Retailers are facing a new discovery challenge: what happens when AI search becomes the layer between brands and customers? In this episode of World Retail, Alex is joined by Niamh and Ian from World Retail Congress to discuss what is top of mind across global retail. The conversation starts with one of the biggest concerns raised in a CEO survey: whether AI-driven search could reduce brand visibility by surfacing competitors, platforms or intermediaries instead of the retailers customers are actually looking for. The team explores Shopee’s expanded partnership with ChatGPT, examples from Walmart, Google and Sephora, and why retailers may need to move from worrying about AI search to actively building around it.

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