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Index/Startups & Founders/The Resonate Podcast with Michelle Expert
The Resonate Podcast with Michelle Expert artwork

The Commercial Decisions That Most Entrepreneurs Are Avoiding

The Resonate Podcast with Michelle Expert · 2026-05-25 · 1h 1m

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Episode notes

️ Why do so many businesses struggle after early success? In this powerful episode of The Resonate Podcast, Michelle Expert sits down with Sipamandla Manqele - CEO and Founding Partner of Route 23, business strategist, founder coach, and non-executive board member - for an honest conversation about what it really takes to build sustainable businesses in Africa. From founder psychology and commercial decision-making to governance, leadership, scaling, and long-term sustainability, this episode unpacks the uncomfortable realities many entrepreneurs face once the excitement of starting fades and the real work of building begins. With over a decade of experience across FMCG, agribusiness, food, beverages, and social impact, Sipamandla shares hard-earned insights from both the operational side of business and the boardroom - offering founders a rare perspective on growth, structure, and leadership. This is not another “hustle culture” conversation. It’s a deeper discussion about building businesses that can actually survive.

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