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Index/Startups & Founders/The Resonate Podcast with Michelle Expert
The Resonate Podcast with Michelle Expert artwork

Marketing vs. Sales: Why Your Business Will Fail Without Both of Them

The Resonate Podcast with Michelle Expert · 2026-06-22 · 58 min

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Episode notes

️ What does it take to transform a legacy giant into a digital growth engine for thousands of SMEs?In this compelling episode of The Resonate Podcast, Michelle Expert is joined by Andrew Dawson - Management Executive for SME and Diversified Business Sales at Telkom - for a masterclass on sales strategy, the "pivot" mindset, and why connectivity is the ultimate growth partner for the South African economy.Andrew has spent over 16 years helping Telkom transition from its "ticky box" legacy into a data-led powerhouse managing 180,000 km of fiber. With a background that started in graphic design and interactive agencies, Andrew brings a unique creative lens to the high-stakes world of B2B sales, proving that the best leaders aren't just technical they are supportive, inquisitive, and approachable.From the streets of Mitchell's Plain to the boardroom of a 13,000-employee organization, Andrew shares the grit required to move beyond "monolithic" business structures toward a culture of agility and innovation. This is a deep dive into building sustainable businesses and the power of human connection in a digital-first world.

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