The Resonate Podcast with Michelle Expert · 2026-06-01 · 50 min
️ What does it take to sell a vision that the world hasn’t caught up to yet? In this compelling episode of The Resonate Podcast, Michelle Expert is joined by Sibabalwe (Siba) Sesmani - Group CEO of Unorthodox Group, Pan-African advocate, and media strategist - for a masterclass on building influence, movements, and a lasting legacy across the continent. Siba founded her communications and sports management enterprise in 2014 with nothing but a B.Com in Economics and a bold idea. In the decade since, she has built her brand on the core belief that courage is action, not perfection, and that growth comes from starting before you feel ready. From managing Rugby World Cup champions to launching the national #WithoutUs campaign against gender-based violence, Siba shares the reality of what it means to lead with an "unorthodox" lens in a traditional world. This is a deep dive into leadership beyond titles and the power of shaping positive African narratives. In this episode, we discuss: The philosophy of "Unorthodox Leadership" and why traditional styles are often rejected. Why starting before you’re ready is the ultimate growth hack. The difference between leadership and influence.
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