The Rainmaking Podcast · 2026-06-11 · 27 min
In Episode 323 of The Rainmaking Podcast, Scott Love interviews Alison Reynolds, Director of Digital Marketing at Vincent & Elkins, about the firm's major website redesign and what professional services firms must do to remain visible in the age of artificial intelligence. Alison shares lessons learned from an 18-month redesign project, including how AI-powered search is changing website strategy, why traditional SEO is evolving, and how firms must rethink content structure, user experience, site speed, and digital engagement. As generative AI increasingly becomes the first stop for research, law firms and professional services organizations must ensure their websites are optimized not just for Google, but for AI-driven discovery. The conversation explores practical strategies for improving website performance, increasing content visibility, leveraging AI for content recommendations, and measuring success through engagement metrics. Alison also discusses common website redesign mistakes, the importance of ongoing optimization rather than periodic overhauls, and how firms can audit their digital presence for AI readiness.
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TRP 322: Top 10 BD Tips from The Rainmaking Podcast with Scott Love
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