The Radical Global Marketing Podcast · 2025-02-13 · 38 min
In this episode, we sit down with Katja Omlor , a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging. At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems , part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exciting new challenge as Director of Global & Corporate MarComs at Coltene Group , a global leader in dental equipment and consumables. With a career spanning B2B industries from industrial equipment to consulting, surveying, and now dental, Katja shares her insights on navigating the challenges of global marketing, aligning regional and corporate strategies, and the power of customer-driven storytelling. In This Episode, We Cover: The Challenges of Marketing a Diverse Product Portfolio - How to create compelling, consistent messaging when working with a vast range of highly technical products. The Role of Product Marketing - From developing a business case to product positioning, launch strategy, and eventual phase-out, Katja explains how product marketing drives commercial success.
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