The Radical Global Marketing Podcast · 2025-08-18 · 28 min
In this episode of the Radical Global Marketing Podcast , co-host Steven Proud speaks with Shaheen Samavati , CEO and co-founder of Vera Content , a multilingual content agency based in Madrid. A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures. Key talking points from this episode: From journalism to marketing leadership: How Shaheen’s background in business journalism shaped her approach to content creation and quality standards. Building Vera Content: The story behind founding her agency, and why “Vera” (Latin for “true”) reflects its values. Content at scale: Insights into processes, checks and balances, and why editorial rigor is crucial when creating multilingual content for international markets. The AI challenge and opportunity: How Vera Content uses AI to boost efficiency while keeping quality and strategy firmly human-led.
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