The Radical Global Marketing Podcast · 2025-11-21 · 40 min
In this episode of the Radical Global Marketing Podcast , host Steven Proud sits down with Tom Wells , Global Marketing Manager at Life Couriers , one of the world’s leading healthcare and life science logistics groups. Tom’s career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing in global marketing. His journey is a masterclass in adaptability, curiosity, and saying “yes” to opportunities. Today, Tom helps steer the brand and marketing strategy for a business responsible for some of the most time-critical, life-saving deliveries on the planet, including stem cell transplants, radiopharmaceuticals, lab specimens, and direct-to-patient medical supplies. We explore how Life Couriers is unifying more than a dozen specialist companies into one global brand, why storytelling and internal alignment matter just as much as external communication, and how Tom approaches marketing in a sector where failure simply isn’t an option.
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