99 - Hollis Carter - Baby Bathwater Institute - The Power of Connection

Speaker A: Biggest leverage point was hanging out in the lobbies of these conferences that didn't really want to go do any of the official programming. And those are the people I met who turned into affiliates, they turned into mentors, they turned into friends and partners, and you name it.

Speaker B: Welcome to the Prime Mind podcast. I'm your host, Elliot Rowe. As a mindset coach to some of the top performers working in the most demanding industries in the world, I have the privilege of observing firsthand what really works and what doesn't in the area of self improvement and high performance. With this podcast and my Prime Mind app, I get to introduce you to some of the world's top minds and share with you the most effective mindset systems and strategies that help you to become the best version of yourself. Now, if you haven't yet downloaded Prime Mind, you'll want to head on over to PrimeMind.com where you'll be able to unlock the full version of the app, uh, with your free seven day trial to prime mine. Plus, this week we have Hollis Carter, the owner of Baby Bathwater. It's a business and networking community I'm part of that runs events all over the world. We'll be talking to him about the power of community networking and what they have going on this year. So let's jump into the call. Mr. M. Hollis Carter. Thank you so much for coming onto the show.

Speaker A: Awesome. Thanks so much for having me, man.

Speaker B: I, uh, wanted to have you on. For those of you who don't know, uh, Hollis is the owner of Baby Bathwater, a business, uh, community that I'm personally a member of. Uh, he's been on the show before. I wanted to have him back, uh, just to talk about the community, the power of networking and really see how it's evolved over the last few years since I interviewed him. Hollis, welcome to the show. If you could start off just talking a bit about your background and how you found yourself in this world.

Speaker A: Yeah, absolutely. Well, one, thanks for having me. Uh, this is my second repeat one since time has gone by and I been doing the same thing for a minute now and it has evolved. And that, uh, alone is a pretty funny part of this whole story is I never really did anything for more than three years and this event that we're going to be at together in October will be our, literally it's like on the 10 year anniversary of, I think filing the LLC and having the first event. So 10 years been doing this, uh, really cool, um, project to be working on that, that we'll get to. But Just, it's been a privilege to get to build the community that I want to be a part of and learn so much about entrepreneurs and people I look up to. Getting to spend time and have them as my customers is something I feel like I'm getting away with some kind of crazy trick. Um, but my story, I guess, you know, as it relates to entrepreneurship is, uh, is really. It's not that much different than life and work. Mine's always been very blurred. Um, I was a very poor student, um, but very driven. So being a really driven person who wanted to reach goals and do things and always had wild ideas that I wanted to complete. Being terrible at school, which was because I found out in, like, third grade, very dyslexic and just like the typical American progress way of learning and doing that did not work for me. I found entrepreneurship at a very early age due to some guidance from my dad giving me a few little tips and giving me a lawnmower for Christmas that I turned into a landscaping business that actually became successful enough for me to buy my own sweet truck well before I had a license. And then, you know, when high school ended, I was able to move to Aspen, uh, because I wanted to move to Colorado, like, the night I graduated. And a hundred little businesses and side hustles and things throughout my childhood. But that's where all my confidence came when I was, like, opposite of my brother who was, like, amazing at school. And I went and it was like banging my head against a wall, like, pretty much told it wasn't gonna work. And you felt kind of dumb when you were younger. Um, but I felt very good at the. The sales, the marketing, and figuring out problems that needed to be solved and getting paid for them, which I think I just compressed a very long thing into a short period there, because I did that from, like, 12, to call it, like, 19. And then I found, uh, the Internet kind of wave of business, which took me from running landscaping crews and physical pro, like, all this stuff that had a lot of things keeping me geographically in a place. I, um, fell in love with skiing and river rafting and all these things. And, uh, I was whitewater guiding on the weekends just to keep myself outside as much as possible and, you know, move to a ski town for the winter. And when I found the sort of Internet marketing world, I started with, you know, some affiliate marketing, I think athletic greens now AG1. I was like, one of the very original affiliates for that back in the day. I still have, like, online commissions that come in from some stuff I did with that back in, you know, the very early 2000s. Uh, and then the first real businesses that took off one was, um, essentially, if you remember when Facebook came out in schools, colleges specifically, you had like a. Edu address to get in there. Me, my roommate, um, essentially took our money and hired some guys in India to create a copy of what we saw Facebook look like by drawing pictures of it and sending them over to them. And we created our own niche version of that that people who had, you know, different niche hobbies they're into, from RVs to swimming, you name it, and actually sold licenses as a software, as a service, uh, product for people to start their own private social networking sites. Yeah, so it was cool. I saw the value of it, uh, for college students and was like, I bet there's a bunch of other people who would love to connect on these subjects. And by default, this led us to our next business. We sold it, um, by making one long form video that I literally recorded on Keynote in Mac in one take, um, one word per slide. I walked through like the sales pitch of it and in one take, because I didn't want to learn how to edit or pay anyone to edit, I would just hit that record slideshow button and I'd cruise through the whole thing. Um, and it worked really well. And a, ah, handful of guys who had large audiences found it, um, and you know, promoted it. We had an affiliate program, they did really well with it and that spun a whole bunch of new things. But essentially what we did is we did the first like video sales letter, um, by default in this scenario. So because I was actually going to tons of conferences back to like how I learned, um, I couldn't sit through courses online. I couldn't sit through really content at these events, but I was really good at sitting in the lobby and having drinks with all the important people who had done things, were, uh, further along in the path I wanted to go or were waiting to speak. And I was just learning how to talk to them. And I learned from their stories a lot. So by default I kind of, for 10 years, probably during this course of having a handful of Internet businesses, the biggest leverage point was hanging out in the lobbies of these conferences that didn't really want to go do any of the official programming. And those are the people I met who turned into affiliates, they turned into mentors, they turned into friends and partners, and you name it. And so in that journey we had Internet products. I learned a lot about affiliate marketing and copywriting and sales and all of it by literally having drinks and conversations with people at lobbies of hotels and then going on trips. I remember there's one guy, I met him at a Vegas conference and I was like, oh, I'm driving back to Colorado. And he was like the keynote of the whole thing. And he's like, oh, I need to ride there anyway. I'll cancel my flight. And I got eight hours, you know, riding with this person. And that intimate customized conversation versus the one to many stuff always, always, uh, really resonated with me. I chased it, I loved it. That kind of led us to where we are in this business. Um, and then my final business before I went full time in Baby Bathwater was when Groupon came out. We did the same thing we did with Facebook. We made essentially niche versions of that that we built out. And we had learned all our mistakes of business, of saving for taxes and hiring people and all the fun things we learned along the way. Where I'd say before, we never actually had businesses. We had cash flow things that we did, but they weren't really businesses. We had to learn through the school of hard knocks, uh, how to build a business. We built that. My partner, uh, uh, on that had just had kids at the time. I was living in a van, driving all over. We were able to sell that and he still runs that and maintains that business. Um, which leads us to kind of how Baby Bath Water started. Um, I had taken some of my, my winnings from my exit there and cash flow and Internet and I invested in a ski resort in Utah. In your home state or not home state, but where you live. Uh, and that was Powder, uh, mountain in Utah. So I started being out there a lot. There was a group that had bought out of a bunch of crazily successful people. And I was getting to play in that world was really fun. And I wanted to, uh, bring some energy to this mountain I had invested in. And uh, there was an infrastructure to basically do what I had been doing for 10 years, which was to hang out with other entrepreneurs, have some learning, but in a form that was more casual and, and matched, I believe the level of success of the people I wanted to be around as an attraction versus going to a hotel, you know, sitting in fluorescent lights, watching slides where you knew someone was going to sell you something. Yeah. And, um, for two years we hosted two events a year there. Um, you know, one in the spring, one in the fall, and that was it. There was no business plan, there was no intention. Um, my co founder Michael and I, we just like pulled up the list of people we met over those 10 years that we wanted to hang out with and we said, hey, I know you usually get paid to go to events, but if you pay to come to this one, I promise you'll like it and you'll be with peers instead of going to an event to be like a speaker to people who are trying to get to where you're at. Yeah. And that was pretty much it. For two years it was just doing those and then they were selling out and people were liking them a lot. It led us to realize that those people who were coming weren't just coming for an event. There was a sense of community and support that people were having to find on their own through other. If they were going to masterminds or conferences, there were like these niche pockets that they'd have to do the effort themselves. And we had kind of done that for them and built this community that both supported them, challenged them, gave them perspective, you know, lit them up and we served them good food and fun places and you know, all the, all the other bells and whistles which led us to start the membership, um, which is how people stay connected in between events and they get in early and like it really is sort of like a support system for the founders who are in that grow and scale stage. Which is really interesting because most content out there is either for, or conferences and content is like for when you're just starting out. Yeah. Or further along for like your employees. And there are some groups out there like you know, the EOs and YPOs and things like that, but they're a little bit older model and whatnot. And so we just kind of carved this niche of this uh, you know, entrepreneur who generally is the founder. Pretty freedom oriented and they knew what they knew, but they also knew what they didn't know. So they had pretty like low ego and so they were willing to share and chat and the environments we built really catered to that and they would get active in our online group and things like that. So um, you know, trying to keep a whole lot brief. That was sort of the story that led us, led us to here and now. For 10 years we've been hosting ah, events all over. We've done islands in Croatia, we've done mountains in Utah and beaches in Mexico and lakes in New York and anywhere and everywhere in between. It's been really fun.

Speaker B: I mean it's like the dream business model, you know, surround yourself by with interesting people and get paid for it. So yeah, well done. For setting up a dream. Um, I mean, one of the things I talk about a lot on this show and, you know, in the books and the courses I've run and such, um, is this power of network and just how important it is for every industry. And I think that's been one of the standout things. I've noticed, um, coming to your events, like you said, the standard, um, hotel conference that a lot of people start at, um, when they're an entrepreneur, ah, they go to a business event. Like you say, you're sitting and you're listening to people for eight hours a day and you're not actively building a network. And that's one of the things I really enjoyed, um, about finding your event was there are some talks, some interesting talks to go to, but it's not this framework of you go in at nine in the morning, you come out at six, seven o' clock at night, and you spent the whole day taking notes and listening to people, which again, I learn like you do. Um, it's just, uh, when I go to those events, I'm literally counting the minutes to lunch when there's someone on stage. Um, and I just think the way that you've created that powerful networking tool and the space and time around the talks and around the content which allows those connections to grow, has just been so powerful. Um, what sort of things have you seen over the years that people have done with those networks? Because I think it's important for perhaps new business owners to hear what sort of value people, um, are getting from those interactions.

Speaker A: Yeah, no, absolutely. Um, you know what's interesting is we definitely have learned that we cater to those who, they've navigated their own path to this point anyway, so they don't want to necessarily be told what to do, where those environments you're talking about. It's like, here's the curriculum. Do this, do this, and you're counting down the minutes because the real work you want to do is have those conversations. We want that to be easy to come by. And as a performance guy, you know, you only have so much power every day. And like, you know, that's why people usually do their first task is their most important task. Like you use all your power for the day, sitting through a, uh, a thing in a room, waiting for that. And you know, kind of the thesis there was folks who are at this spot, they can use their full energy for the things that's most important to them. And our thing is sort of like choose your own adventure based on where you're at now. And so I've seen different value being received based on what is going on, which as founder entrepreneur types are, it changes throughout the year a lot. Like sometimes it's they just got done with something monumental that they were heads down and grinding and they need some new perspective. They need to blow off a little steam and have some fun. And they literally come to get that right. They want to meet some other people who've done it, joke about the pressures of having to make payroll or raise this money or do this thing and have that camaraderie because they might have felt sort of lonely in that when their team is depending on them, their family, all these things, and they can get some reprieve that way. Um, I've seen that same type of individual come a quarter later to a different event or even how they show up in the online group and stuff and they're back on a specific thing and they're like, I got the one talk that I know I needed and not only did I get to see the talk, I got to spend the rest of those three days with that person. The other people who had good questions in the room and have really build these kind of little pockets that was like, oh, I didn't know you guys are all dealing with the same thing. You're getting ready for exit or you're trying to hire an operator or replace yourself as a CEO. And those, those conversations come out and it's very natural and easy to find them.

Speaker B: Yeah.

Speaker A: Uh, with the way it's set up and then those conversations carry on. Um, I've also seen, you know, we are not a dating group by any means. If anything, we try to go, but we've had, I think five people find their life partner, which is very odd. Uh, and myself included, uh, you know, through the group, which is, which is a super interesting wild card there. Um, but people who understand each other and I think that's the big thing of peer to peer networks like this. Um, and you know, everyone is going to have the group that's right for them. Some people might learn better in those other environments we're talking about and there's great groups for them. But if you're someone who usually carves their own path and has their own unique way, I think we cater really well to that where it's. I'd rather sit and listen to like maybe a panel with two or three people on a subject and pick out the nuggets that work for me, hear some of the good questions and carry those conversations on. Ah, Versus like here's my seven steps to success and follow that. Some people need that linear ness. Um, I think our crowd that we draw that's made it to this level, they're unique individuals who have their own product or service that they've built, uh, you know, a business and a life around and they want to do it their way but they also have blind spots and places where other people have been through different stages and things and they want those perspectives and things like that. The biggest value I think goes to your network. Question. Um, you know, I've gone back to a core value in our, our business is we are now our target customer as well. We're a decent sized business with a, um, small lean team, you know, serving a niche market and that's a lot of our customers. I don't know in any given week what's going to come up and it can be quite stressful, uh, until you know, you have a support network that's kind of committed to like, hey, I'll help you out if I can and oh, I've been there, I'll take your call. You know, I went through some pretty big revolutions, uh, or evolutions in like the stages of business in the last few years. The first thing I did every time was like, who can I call from the group to like who's been there, done it? Because I know, because I've spent time with them, I've seen them posting in the group or talks they've done or dinner conversations and things like that. And the, it's almost like an insurance policy that I feel gives me like wind in my sales when I make the call. That person's also going to challenge some of my thinking because they're peer to peer. They're not just going to be yes men. But at the end if they can help me or send me someone to talk to, um, you know, it's huge. I would say on a weekly basis I probably make five to seven calls to a different member on acute things that just pop up along the journey that you can't predict. As much as we try to plan and follow courses and do that, those things just happen. And that's why we're in the roles that we're in. And you know, going back to my experience as the owner, I'm also a member of it. I'm not just it, like I'm not teaching, I'm part of it. I more see our role as a team is to build the community and foster the like support and the challenge and the environments both Online and off that support it, but we're pretty active in it. So I see the value that can be had by just having that network that says, hey, if we're in this thing together, I'll grab your call. Um, so I think that's a big part of the value is having that insurance that you have some people to call who might be there or might have some other people on their phone that they can connect you with for things that come up.

Speaker B: Yeah, it's always worth learning the lesson from someone who's already learned it, rather than paying for that lesson yourself. That's a mistake. Um, and I think one of the things you mentioned there, the fact that the speakers, they're members of the group and they're at the event, um, and that's been another thing that's been powerful for me, is that you can go and watch a talk and then you're going to be at the dinner table or on the beach with this person for the next few days. Um, and then you can go into much greater depth and dig in. And obviously, I've given some talks at this point at these events as well, and it's fun for me, um, to, instead of just be speaking on stage and then disappear. To be speaking on stage and then someone come up and say, hey, yeah, I really liked what you said about this. Or, hey, I see it a different way and challenge me or my concepts, my beliefs, um, around what I'm teaching. It's just a really fun environment that the speakers are actually integrated into the group and there's not this separation between sort of those who are teaching and those who are attending. It's sort of much more of a community, as you said.

Speaker A: Yeah. And that, that was definitely by design at the beginning, as I mentioned, calling people who got paid to speak and saying, hey, do you want to pay to come to something? It was. There was always this, like, underlying hierarchy at, uh, events and even online ones and everything, like, here's the sponsors, here's the coaches, here's the speakers, here's the, you know, those people. But I think the thesis was everybody who is at this stage in some way and qualifies to, you know, be here has something to add. It may be different, which is why we have a lot of different industries and whatnot. But, um, the typical way of having someone come do their talk, they get paid a fee and then they leave. They're viewing it as like a stage to be on, to monetize versus be a peer, where I actually view, you know, we don't we don't, you know, pay gurus, speakers offline and things like that. We bring ones in who we know are going to be valuable for the whole time. The way we pick the content is what is relevant, what do people want to learn. And in 90 minutes or an hour, whatever the session is, that's never going to completely fill the void of that thing. It's going to add perspective. But when it's done right, that person is there for a multitude of days together in a casual environment. And honestly, it's usually the people who ask really good questions, uh, to those talks where you see that carry throughout. Uh, you know, it's like this wave that gets started that then goes where I watched it, you know, at the last event we had a really cool conversation about working with EAs. We had another really cool one about hiring a players and really another one that had to do with some health and wellness stuff. And I could tell how acutely important they were to this audience because you watch the room flood out and then they were just sitting together for hours, you know, diving into it as a group. And it's more that, that carries throughout. And uh, you know, everyone can have that perspective to get that unique piece where most of the time you can watch a talk on YouTube, but you can't carry that in depth conversation with the personalized sort of story and everything mixed into it. Which is great. Yeah, I actually, uh, I was kind of curious coming on your show to ask you some questions since you've been a member for a long time and uh, have presented multiple times. I think even doing it twice this year at two different events. Um, you know, what has been the main driver for you that you've seen that? Ah, you know, I know you have very specific, uh, boundaries on your time and you choose to give us your time, which I'm incredibly grateful for. Uh, I'm curious why, why and how that uh, we make the cut and what you get out of it and

Speaker B: what makes it different from my side. Um, it's really been the network of people that are there. Um, so as you say, the meeting, the peers. I'm in a situation where oftentimes in a room, um, I might be the speaker and I might be treated very differently. And it doesn't feel like a peer relationship. So not somewhere where I'm necessarily going to find it easy to make friends because as you say, the power dynamics can be quite strange. Sometimes as a speaker you're separated from the group. Um, and what I really like is there are genuine peers there. You know, highly successful, interesting entrepreneurs who've, you know, got their own stuff going on. And, you know, I can help them with high performance and they can help me with something else. And it feels like we're trading information, um, and some of the other groups that I've been to over the years. And, you know, I've spoken at a lot of these types of events, as you can imagine. Um, it's. I'm on stage and I'm separate. So it's been nice for me to build a community and make lots of friends. Um, yeah. Of people.

Speaker A: You have a business too, right?

Speaker B: Yeah, I mean, I've got the questions and, you know, I'm good on the high performance side. Um, but, you know, when it comes to hiring staff or when it comes to, you know, invest, getting investments in the company or whatever else it might be, there's areas where I'm not an expert. And in the same way that you're asking questions, I'm asking questions to people. So it's a support. And then, you know, I like nice places and I like good food. So that also helps. I mean, I really. I don't enjoy going to the standard, you know, the Hilton hotel that's next to an airport. Um, and as you say, sitting in a very bright room watching a speaker, and some of the events are run that way, and it's just not my preference. So I'd rather invest my time going to a beach in Mexico, meeting interesting people, perhaps giving a talk, and then talking to people about that talk and their talks as well. Um, rather than taking notes and then waiting for lunchtime to have any of those interesting conversations and as you say, by then being relatively exhausted.

Speaker A: Um, yeah, so, yeah, no, it makes. Makes perfect sense. I always, uh. As we dance and figure out how to grow this, it's always important to understand the market you serve. And, you know, 10 years of going to hotel conferences by airports made me learn the pieces I didn't like, even though I always find the value. And that's really where the name came from. Like, I would trudge through the bathwater to find the baby, and it was still worth it. I still bought tickets. I still went, yeah, um, you can

Speaker B: get value for them. It's just not as fun. And, you know, they. Obviously, there's some logic of, hey, if we have it right, if we have it at the Hilton next to the airport, it's easy for everyone to get to. That's true.

Speaker A: Yeah.

Speaker B: But it's not the same experience, for sure. So I've really enjoyed that aspect of it. And I know you have the Hilton Head, ah, event that's coming up in, um, October, and I'd love you to just talk through what that's like. Um, so everyone knows I will be speaking at that one. So, you know, clearly you have to get. Make sure you make it. Um, and also, so everyone listening knows I don't get paid an affiliate fee from Baby Bathwater. There's no money coming my way. Um, if anyone does decide to come, uh, this is just a community that I like, and if I can bring some more quality people to it, then I'm, um, just happy to share the information.

Speaker A: Awesome. Thank you for that. And, yeah, and thanks. You fit the mold perfectly of someone we can serve and help who can also do the same. Uh, I saw a testimonial from way back in the day where some guys, like, it's like, competitive giving. Like, I can't even feel what anyone does because everyone keeps asking how I can help you and, and things like that. And I appreciate you, you know, being a member and adding your value, uh, throughout the years. And it's clear, it's, uh, it's a great fit. Um, so, yeah, the Hilton Head one. You know, it's funny what you were talking about that you do these things even though sometimes emotionally you don't want to do them. But the logic is there. I always kind of view it, knowing the market we serve, how do we provide the logic, which is having you come talk along with some of the other people who are going to do it, and how do we guarantee the business roi? If you're going to meet people who are going to help you, you're going to learn some new stuff, you're going to get some fresh perspectives and come back, kind of recharge to take on all the stuff you're doing versus sitting in your office environment or in your home office, whatever. Um, but the emotional side, we also have to hit that to make it an easy hell yes for people who've reached a level of success and control of their life where it's like, ooh, I also kind of want to do that. Um, you know, some of those parameters are, can they actually get from the airport to the place relatively quickly? We don't have to do it at the airport, but we have parameters. And we found this, uh, this Hilton Head venue. And being from the Southeast, I've always wanted to go, uh, down there. And we've kind of been in all the cool spots, like, you know, Colorado and Utah And Croatia and Mexico and uh, we had a lot of uh, people in the southeast that were also um, wanting us to do something there. And it was the 10 year anniversary and this place actually just opened up. Um, so when I went to go do the site visit, I actually had to wear a hard hat the whole time it was being completely rebuilt. Yeah, yeah. And the other big parameter for us is we only do 100% buyout. So it's like if you're in the elevator, if you're walking around, whatever you're doing, you know you're running into someone who's there for the same reason, went through the same processes you, you. And for that reason it's kind of hard to find perfect spots. Um, and we been watching the development of this place and, and some of the other ones we work with like sweet. It's the exact right amount of rooms where we can do that. And we wanted access to water so people can get wet and have fun. And has its own private beach, uh, right there on, on Hilton Head Island. A huge brand new private pool and all the content is around it. I, I do picture 90% of the content stages which are built uh, as these really wonderful spots and three spots surrounding the beach and the pool. People are going to be in their swimsuits going to those. Right. It's a very casual environment. Um, because people don't need to posture isn't an industry event where you're trying to stand out and there's nice fits and ties. Yeah, exactly. And the environments tend to drive that uh, an environment drives a lot of it. Same with like we talked about the hierarchy of things. We provide everyone with all their rooms, all their food, all the transport, like everything. So that it's not that typical. Oh, the sponsors are going to the steak dinner here and you're eating out uh, of the chafing dishes and this and that. If someone who's there, like we have people who've sold many, many businesses and are wildly successful and they're here for the community and the network and possibly invest in deals and meet people. We've got people who are a little newer and coming up and then the core audience is, you know, probably got a few million dollar business and a small team and they're, they're it, you know, growing it. But you can't tell by any social signaling because of how you run it, who's who. Right. And that you find it out through your conversations and the value that's happened because we do treat everyone equally with like a high End hospitality kind of approach where it should feel like a home for the next few days where you can, you know, be very efficient in learning and growing your network and recharging and doing all that. And so really excited for this one. Um, we're a little over half full right now. We released it to the members first and um, now you and three other, you know, key speakers who, who came from the group are going to kind of let their audiences know and that's how we'll fill the last spot. So you know, if anyone is listening, uh, Elliot is not getting a kickback on this. He just truly is a valuable member we love. And I uh, know from listening to your podcast and your content that there's probably some people in your world that this could be valuable for. And so we put together a, ah, significant discount for anyone who's one of your listeners to come try it out. Um, they still have to apply and do an interview and all of that, um, before coming.

Speaker B: And just be clear about the, just so everyone knows because it is an interview process and that's how you're creating this group. Um, what is it if someone does apply on the link? What's the next stage? Just so that that's covered.

Speaker A: Yep. So essentially you would uh, go to the link that we'll include, uh, with Elliot's kind of special discount, uh, uh, fill it out, get some basic information about you and your business and then we would schedule a call to chat. And the main purpose of that is to ensure that we can deliver 10x what your expectations are. Sometimes people have very linear expectations of what they want and we're the wrong fit. But for the right people, uh, it's very easy to tell in a quick, you know, 10, 20 minute phone call, uh, based on asking some key questions that we can't do it through a Typeform because it's a nuanced thing that happens through a phone conversation. And at the end of the day we could have the best hotels and the best food and the best content. The real product, the real true reason why it's working and people are coming back is the people who are attending. And so that's where the main reason we curated very tightly and do this interview process, uh, is there just to make sure not one person's going to be mad about who they sat next to at dinner. Uh, and like every interaction is going to have value of people who are in a similar stage and life and business and similar values and ethics and things like that.

Speaker B: Excellent. Yeah. And it makes such a Difference. It's, you know, whenever I've run events as well, my stipulation in my mind is always, am I going to be happy to sit next to this person at dinner? Like, that's literally. And if I think, uh, maybe I wouldn't want to, then it wouldn't be a good fit. So you run it in the same way.

Speaker A: Yeah. And I go to this audience that we serve, and me and you were both part of what is the most valuable thing we have. It is our time. Yeah. Like it's, uh, you know, price point wise, it's not a cheap event. But also when you see what we spend, you'll see the event is not how we make our money. Uh, that's not what we do. Um, it's more about having this community and building that over time. And the event is the starting. It's our sales funnel. It's the first step in it is, you know, coming to this event. It really does come down to the people getting the value of, you know, being together and doing that. And this is the easiest way to do it as the interview and then coming to an event and getting that value and we serve that audience, uh, you know, really, really well. But donating their time, I want to ensure that when they invest their time, I shouldn't say donate when they invest their time, you know, in this, that it's, it's very valuable and there's no, no hesitations there. So that's the main thing. We want to make sure that they get the most out of their time because we're all created equal in that. And it gets more and more slim as we grow families and businesses and all the things that start to, uh, need our time.

Speaker B: Yeah, well, man, I'd say I agree with you completely and I wanted to have you on again because again, it's been a big part of my social life over the last, however long it is, four or five years. And um, yeah, as I say, I just want to share this with the audience. So where can people find out about you? Obviously we're going to have the link. Everyone with the discount. I think it's two and a half thousand off the event that's on the link.

Speaker A: So we get 2500 off the event and that includes everything. If you go through the interview, literally just have to show up and everything else will be taken care of. And you can, you know, hang out with Elliot as a peer and go to a session and do the whole thing along with two, uh, hundred other people. Um, people can always go to babybath photo.com if they're listening to this and that has, you know, passed or whatever, um, we'll include a special link that will be a temporary, uh, one that we'll pass over to you. It'd probably just be forward slash, you know, Elliot. And, uh, we'll put that together and have that over for you and. Yeah, and then if anyone wants to personally message me outside of going through the traditional channels, uh, Instagram, I'm just at Hollis C. And, uh, that's kind of the only channel I have. I have someone blocking all my other channels for me. So, uh, if there's something outside of just that formal kind of wanting to get involved in the group, happy to chat there.

Speaker B: Good stuff. Well, thank you so much for coming on, um, and I shall see you soon.

Speaker A: Yeah, can't wait.

Speaker B: Always good to catch up with Hollis. Um, make sure to check out the podcast page for that link. As you say, there's going to be a two and a half thousand dollars discount for anyone who clicks through. If you want to come join me in Hilton Head for a few days, um, make sure to apply. As I say, I've got an awful lot out of that community and that's why I'm looking to help share the information about it here. Have a great week, everyone, and we'll talk to you soon. Now, if you're enjoying these episodes, would you please just take two minutes to leave a rating and review on itunes or in the Apple podcast app? For me, doing this allows more people to discover the show, which means we can help more people become the best version of themselves, making the world a better place for everyone. And if you haven't tried our, uh, Prime Mind app yet, just head on over to PrimeMind.com to try the full plus version of the app, completely free for seven days. As always, thanks for listening and I'll catch you soon on the next episode of the Prime Mind Podcast.