Fill Up, Cash In: How Yes Rewards Keeps Motorists Coming Back

Episode notes

In episode 98 of The Payments Show Podcast, I spoke to Suryaveer (Suri) Singh who is the Head of Loyalty CRM & Data at the Emirates National Oil Company (ENOC). Suri manages the ‘Yes Rewards’ fuel loyalty program at ENOC. Yes Rewards allows customers to benefit from exclusive offers and deals across Yes participating brands and earn points for all customer purchases within the network.

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