Is Your Business Ready for NEOPlex? | Felipe Apablaza | The Owner Seat

Speaker A: Bienvenidos de nuevo a uh, the Owner's Seat Podcast. Welcome back to the Owner's Seat Podcast, a show where fitness and wellness operators, franchisors and franchisees get the real playbook on, uh, what it takes to scale with clarity, not chaos. Today's episode might be the most important conversation I've had on this show. Not because my guest is the biggest name in the room, not because his company has the most locations or the most revenue. It's because what he's built in Santiago, Chile over the last two years is about to challenge one of the most foundational assumptions in the entire fitness and wellness industry. And most operators here in the United States don't even know what's about to happen. Here's the assumption that I'm talking about. The gym members should pay a flat monthly fee regardless of how often they show up. That 30 day recurring billing is the only viable revenue model for the fitness business. Many of us had thought that, many of us grew up in that and we still think that. We think that the operator's job is to collect the EFT dues, monthly dues, and the member's job, listen to this. Is to feel guilty about not showing up enough to justify it. My guest today has built an entire company around that belief that it's all wrong. And he has early data, the technology infrastructure and the traction to back it up. Felipe Apablaza is a South American champion athlete turned entrepreneur. For the past decade he has built one of the most diverse fitness and wellness holding groups in Latin America including D Move Fitness Clubs, RFA Chile Sport park and now hear this out and you're going to hear this name a lot and you're going to see it. Neoplex. Neoplex is what happens when a Fitness operator with 10 plus years of real utilization data, 7 technology integrations, 2 years of product development and a deeply held belief that the consumer is done subsidizing visits they don't want to make it builds the gym model from scratch without a single membership. Listen to that. Pay as you go. Dynamic pricing based on real time occupancy. Real time visits. It's a free app with personalized training, personalized nutrition and on demand content. A Visit cap of 12 visits per month and you can go more. We'll talk about some details here in a bit. And Every visit from 13 to 20 you can is free. Listen to that. Because frequency, as we mentioned a lot in this industry results, frequency should be rewarded, not penalized. So think of it. A 9,000 square feet of uh, gym space A ah co working area. A podcast booth I need to get there. A DJ mixing booth. Escape Fitness, Mars screens for personal training. Wexer. Uh, love that company on demand content recovery, modalities, boxing. There's so much. And a customer acquisition. Acquisition costs cac. We talk a lot about that on our show. Under $1 at launch. We're going to talk more in a market where the industry average is 8 to $20. 12,000 app downloads in the first couple of days. 60 to 70% organic. Organic growth. A credit card server that crashed. We're going to talk about that too on opening day because too many people were loving it and were trying to enroll at once I met Felipe through and a shout outs to Mo Iqbal from Sweat ABC Fitness. He was on the show and he actually shouted out Neoplex and Felipe, we connected after we were talking about the pay as you go thesis on this show on the owner seat podcast and I remember most saying albert, it's already happening. Go talk to Felipe from Neoplex and we have him on the show. Felipe, welcome to the owner seat podcast. Bienvenida hermano Sam.