What’s Shopify Up To? A Marketing Recap and the Upcoming Roadmap

Episode notes

During this solo episode, we recap the torrent of recent announcements from Shopify ReUnite, its annual conference and guide brands on the new Shopify features to look out for in the next 6-12 months - Which ones made us jump and others which made us want to wait and see? On the digital marketing side, Shopify's new Shop App is reviewed and the Facebook Shops partnership is discussed in detail in order to understand potential long-term changes in Facebook properties (Instagram, Messenger, WhatsApp) and its advertising ecosystem.

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