How Unbound Merino beat COVID and hit $5 million in sales with Dan Demsky

Episode notes

Special guest Dan Demsky, the co-founder of Unbound Merino, joins us for a quick trip down memory lane as he plays back the past four years: the apparel brand’s crowdfunding origin to its rapid rise to five-million-dollar in annual eCommerce sales. Our conversation isn’t exactly what you’d expect. We talk through digital marketing and Shopify et al. But Dan’s really all about the product. It all goes back to what his customers are looking for and how Unbound Merino delivers a 360 retail experience. That borderline obsessive approach is what helped what was originally a travel-centric apparel brand that beat the pandemic and growth even faster than before. Along the way, Dan shows us how to hack a crowdfund, an amazing video trick that catapulted his campaign and Unbound Merino’s overall digital marketing philosophy. This episode is especially geared towards emerging Shopify brands who are looking for more than marketing tips and want to understand how a nimble young brand makes business decisions through each ladder step of their growth.

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