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Giving Back: The Secret Weapon to More Sales with Mel Lubey of DailyKarma

The Needle Movement Podcast · 2020-10-06 · 48 min

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Topics in this episode

charity eCommerceconscious commerceshop for goodethical shoppingethical brand

Episode notes

Today, we’ll talk about an appealing provider within the conscious consumer space, DailyKarma . How giving back within an eCommerce store is worlds easier than it used to be and how certain stores are boosting their conversion rates and acquiring new customers through give-back charity campaigns. Our guest today, Mel Lubey is the Chief Impact Officer at DailyKarma where she spends her days helping brand partners integrate giving back seamlessly into their e-commerce experiences through their app, Shop for Good. She has a passion for advocacy that extends into everything she does from her work at DailyKarma to her passion work in maternal health advocacy. She has a strong penchant for curse words & vintage clothing.

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