The Needle Movement Podcast · 2020-07-08 · 48 min
These days, nobody wants to be sold to and shoppers suffer from ad fatigue. That’s one reason influencer marketing, customer referral programs, and affiliate programs are catching on as people value authentic recommendations from real people over corporate marketing-speak and ads. Most brands have heard of affiliate marketing but they just don’t know where to start. During this episode, we’ll dive in with Affiliate guru Arlen Robinson - the co-founder of Omnistar Affiliate - who will share his secrets to affiliate program success based on his work with hundreds of Shopify stores. We'll cover common affiliate marketing FAQs: The key pillars of an affiliate marketing program Who are your best affiliates? Turning your best customers into influencers 95/5 rule of affiliate marketing * How to reach out to influencers at scale.
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