The Needle Movement Podcast · 2020-06-27 · 48 min
Learn the popup playbook and advanced strategies from our special guest Rob Hammett from JustUno, a software provider that thousands of Shopify stores use. Many online sites only convert 2% of traffic and have modest-sized email lists. What’s missing? Brands need middle-of-funnel initiatives such as list growth and conversion rate optimization. This episode serves as a mini-Bootcamp where we discuss with Rob over a dozen different popup scenarios and glean from his feedback what has worked with other JustUno clients in regards to messaging, what type offers, how to set up a cross-sell strategy and balancing list growth needs for email and SMS.
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