The Modern Recruiter · 2024-08-08 · 39 min
Hey everyone, This week on The Modern Recruiter, I had an amazing in-person conversation with Chris Bakke about his journey building and selling two successful recruiting companies - including one that was acquired by Elon Musk's Twitter/X! Chris shared some of his insights on: * Building a recruiting marketplace from scratch Chris's company Laskie grew to $4.5 million in revenue in just 2.5 years by focusing on remote hiring during the pandemic boom. He shared their strategies for sourcing candidates and clients, including initially spending big on LinkedIn job slots and remote job boards. * Content marketing as a growth strategy Chris revealed how "shitposting” and memes on Twitter helped double Laskie's revenue. His approach of posting humorous, non-recruiting content actually is very counter-intuitive to me, as I often advocate for high-value, educative content. However, this worked wonders to attract his target audience of startup founders and tech leaders - to the extent that he credits the strategy with DOUBLING his revenue.
The Modern Recruiter #78: Building a Recruiting Brand Through Content, Benjamin Mena, Managing Partner @ Select Source Solutions67 / 100
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The Modern Recruiter #75: From Professional Soccer to Recruiting, Jared Watts, Director of Talent @ Vantaca
The Modern Recruiter #74: Mastering LinkedIn for Recruiters, Clark Willcox, Founder @ The Digital Recruiter
The Modern Recruiter #73: Building and Selling a $28 Million Recruiting Agency, Diane Prince, Founder @ Recruiting Agency 360 